Course curriculum

  • 1

    Welcome to the course!

    • A Message from the Instructor

    • How to use this course
  • 2

    Chapter #1: Measuring Domain Authority with Moz

    • Lesson Video and Notes

    • Chapter Quiz
  • 3

    Chapter #2: Assessing Trust Flow with Majestic

    • High-level lesson

    • Chapter Quiz
  • 4

    Chapter #3: Analyzing Competitor Link Profiles

    • Lesson Video and Notes

    • Chapter Quiz
  • 5

    Chapter #4: Monitoring Anchor Text for Inbound Links

    • Lesson Video and Notes

    • Chapter Quiz
  • 6

    Chapter #5: Using Data-Driven Content Assets to Earn Links

    • Lesson Video and Notes

    • Chapter Quiz
  • 7

    Chapter #6: Earning Links with HARO

    • Lesson Video and Notes

    • Chapter Quiz
  • 8

    Chapter #7: Executing Link Outreach via Email

    • Lesson Video and Notes

    • Chapter Quiz
  • 9

    Chapter #8: Avoiding Google Penalties for Link Spam

    • Lesson Video and Notes

    • Chapter Quiz
  • 10

    Chapter #9: Distributing Link Equity to Other Pages

    • Lesson Video and Notes

    • Chapter Quiz
  • 11

    Course Final

    • Instructions for Course Final

    • Course Final (Cumulative)
  • 12

    End of Course

    • Congrats! Here's what's next...

    • Exit Questionnaire