Course curriculum

  • 1

    Welcome to the course!

    • A message from the instructor

    • How to use this course
  • 2

    Chapter #1 The Building Blocks of PPC

    • Setting a PPC Budget

    • Understanding CPC

    • Keyword Selection

    • Writing PPC Ad Copy

    • End of Chapter Quiz
  • 3

    Chapter #2: Seasonality

    • Seasonal PPC Campaigns

    • End of Chapter Quiz
  • 4

    Chapter #3: Running PPC

    • Running Pay Per Call Campaigns

    • End of Chapter Quiz
  • 5

    Next steps

    • Congrats! Here's what's next...

    • More resources for you

    • Before you go...