Course curriculum

  • 1

    Welcome to the course!

    • A Message From the Instructor

    • How to use this course

  • 2

    Section #1: Preparing for Sales Calls

    • Sales Call Introductions

    • Interacting with New Prospects

    • Calling Back & Recognizing Bad Leads

    • Skip the Sales Speech

    • Good Voicemails & Explaining SEO Service

    • Getting the Important Little Details

  • 3

    Section #2: Best Call Practices

    • Referencing Other Sites During Calls

    • Knowing Your Categories

    • Calling Back, Explaining Core Benefits

    • Dealing With Credit Card Runarounds

    • Adjusting for Industry Differences

    • How to Leave an Effective Voicemail

  • 4

    Section #3: Explaining Your Services

    • Going Through Your Call List

    • Clear, Confident Service Explanations

    • Explaining Services (Part 2)

    • Explaining Services (Part 3) and Asking Good Questions

    • Why You Shouldn't Give Up Too Soon

    • Dealing with Misconceptions

  • 5

    Section #4: Gathering Meaningful Information

    • Taking Good Notes

    • Touching on Real Pain Points

    • Good Followup Call Strategy

    • How to Handle Final Calls For Unresponsive Leads

    • Getting Important Client Information

    • Recapturing Previous Clients

  • 6

    Section #5: Lead Challenges

    • Working with a Prospect's Marketing Employee

    • Using Refreshers for Old Leads

    • Sharing Important Information Via Email

    • Post-Call Prospect Notes

    • Keep Calling Back

    • Identifying Prospect Red Flags

  • 7

    Section #6: Overcoming Client Challenges

    • Recapturing Previous Clients

    • Dealing with Outdated Client Questions

    • Experienced in Your Niche

    • Identifying Good Client Qualities

    • Dealing with Client Misconceptions

    • Talking About Competitors

  • 8

    Section #7: Miscellaneous Call Tips

    • Preparing the Right Mindset

    • Consulting the Prospect

    • Quickly Sorting Lead Call Quality

    • Opening Conversation Through The Talk

  • 9

    End of Section

    • Congrats! Here's what's next...

    • Exit Questionnaire